Partner In Charge:
María Teresa de la Torre Gorráez
Verónica Rebollar García
-1st place, National Interior Award, Commercial.
-Finalist, Design's Icon Award, Architectural Digest, 2005
-Best timber use award, American Hardwod Export Council Latin America, 2006.
This project is the showroom for FUA, a company dedicated to the sale and manufacture of blinds and shutters. It is located in Mexico City, in the mall CAD (Architecture and Design Center). In this project, the space got materialized as a sculptural element, a curvaceous body that represents fluidity and movement of the project. This form involves and provides the necessary spaces to satisfy all the needs of the architectural program; exhibition, customer attention, catalogs and waiting area. The boundaries of the display are determined by a small rectangular glass enclosure, this element serves as the primary point of contact between the visitor and exhibition. Three mobile displays make the interior design and give character to the showroom, containing in them the product; the movement of the displays generates different configurations between the product and the circulations. The lighting was resolved within the same furniture to keep the same environment, no matter where the display is set. Support furniture, graphic images and indirect lighting emphasize the use of the spaces in the program.