México 55 44 44 24 14 · San Luis Potosí 44 42 10 09 01 · Tijuana 66 46 85 80 55

13

8

OCT

2014

Saint-Gobain 2014

Location:

México D.F.

 

Client:

Saint- Gobain 

 

Partner in Charge:

Gerardo Broissin

 

Project Manager: Alejandro Rocha

 

Project architect:

Rodrigo Saavedra

 

Team:

Ricardo Fuentes Monserrat Jiménez

 

Photography:

Alejandro Rocha

 

Area:

290 m2

 

Year:

2014

The stand design involves two main factors, the material, the main star of the company and the image intended to be projected; In this case, glass and future.

This stand is a representation of how the future embraces or surrounds the planet and is built within. The tension is amazing, it seems to be challenging the principles of physics with a thin structure that leans toward a specific point. However the lightness of the crystal is a contradiction between the energy fighting simultaneously with other forces. In this game of contradictions, the lines that draw the stand with his geometric composition, are also deceptive because of the inclination of the "mass" or "volume" that redrawn parallel lines to the floor of the horizontal crystals fleeting around the pavilion.