México 55 44 44 24 14 · San Luis Potosí 44 42 10 09 01 · Tijuana 66 46 85 80 55

8

OCT

2009

USG 2009

Location:

Mexico D.F.

 

Client:

USG

 

Partner in Charge:

Gerardo Broissin

 

Project Manager: Juan Carlos González

 

Project Architect:

Mauricio Cristobal

Rodrigo Jiménez

 

Team:

Alejandra Carranza

David Suarez

Alejandro Rocha

 

Photography:

Alejandro Rocha

 

Area:

77m2

 

Year:

2009 

The design of this stand starts with the idea of showing the different prod- ucts of USG in a direct and punctual way, like art pieces in a museum exhibi- tion. With that in mind, we design an interior gallery with an exterior cover that was another artwork of the exhibition, an artwork that catches the attention with its simplicity and elegance.It is a white sculpture with an hexagonal shaped skin that gives the stand a relieved texture showing the versatility of the construction system that USG offers with sheetrock. The entrance to the gallery was made with two openings to the front panels that create a visual effect that invites the spectators to get in an discover what is hidden inside.