Partner in Charge:
Project Manager: Juan Carlos González
The design of this stand starts with the idea of showing the different prod- ucts of USG in a direct and punctual way, like art pieces in a museum exhibi- tion. With that in mind, we design an interior gallery with an exterior cover that was another artwork of the exhibition, an artwork that catches the attention with its simplicity and elegance.It is a white sculpture with an hexagonal shaped skin that gives the stand a relieved texture showing the versatility of the construction system that USG offers with sheetrock. The entrance to the gallery was made with two openings to the front panels that create a visual effect that invites the spectators to get in an discover what is hidden inside.