México 55 44 44 24 14 · San Luis Potosí 44 42 10 09 01 · Tijuana 66 46 85 80 55

13

MAR

2010

USG 2010

Location:

Mexico D.F.

 

Client:

USG

 

Partner in Charge:

Gerardo Broissin

 

Project Manager:

Juan Carlos González

 

Team:

Alejandro Rocha

Daniel Vives

 

Photography:

Alejandro Rocha

 

Area:

21x7m2

 

Year:

2010

The design of the stand shows three solid bodies: three rocks that represent the brand and that show its more representative products’ innovation and vanguard. Their shapes and curves show, through their design, the product versatility.