México 55 44 44 24 14 · San Luis Potosí 44 42 10 09 01 · Tijuana 66 46 85 80 55

08

OCT

2011

USG 2011

Location:

México D.F.

 

Partner in Charge:

Gerardo Broissin

 

Project Manager:

Alejandro Rocha

 

Team:

David Suárez

Adrian Tellez

Pablo Moncada

 

Photography:

Alejandro Rocha

 

Year:

2011

After three consecutive years of work with USG México combining the best of aesthetics and performance of their products, now we designed an unprec- edented piece for the brand that shows the flexibility and qualities of their brand new gypsum drywall and cement board with an avant-gard design. The generation of a rectangular hyperbolic paraboloid by lifting the opposite vertices of a rectangular prism to 6 meters height are the geometric base of the object. The formal project simplicity contrasts with angled and decep- tive perspectives that are created while the visitor walk through the space.