México 55 44 44 24 14 · San Luis Potosí 44 42 10 09 01 · Tijuana 66 46 85 80 55

13

OCT

2014

USG 2014

Location:

México D.F.

 

Client:

USG

 

Partner In Charge:

Alejandro Rocha

 

Team:

Ricardo Fuentes

Thelma Blake

Monserrat Jiménez

 

Photography:

Alejandro Rocha

 

Area:

147m2

 

Year:

2014

After 8 consecutive years of designing for USG Mexico at Expo Cihac, we thought of continuing the line of innovation and avant-garde as in the pastyears.Inside an 7.47 m2 area it rises an smashing inverse pyramidal structure standing in only one vertex showing out the characteristics of the Light weight systems represented. The geometric constitution of the object has 3 main triangles on each of their faces, the 2 lateral and posterior scalene isósceles, these are fragmented into more triangular shapes some, of them forcing the viewer to peer into the recesses formed .

The final piece with amazing views refers to man's ambition to achieve, mate- rialize or simply imagine the unthinkable beyond the naked eye.